Google AdSense is a CPC program and one of the most popular ways to monetize your website. Once you have a website, you can simply add Google AdSense to your WordPress site and start earning. In this particular article, I will take you through a simple step-step process on How to Add Google AdSense to Your WordPress Site. I will also take you through some best Adsense practices and tips to increase your earnings.
What is Google AdSense?
Google AdSense is a cost-per-click CPC) advertising program run by Google which gives website owners an opportunity to earn money by showing text, image, video, and other interactive advertisements on their websites.
Google AdSense is an easy-to-use and hassle-free because you don’t have to deal directly with advertisers or worry about collecting money. Meaning, you won’t be doing the advertising by yourself. Google handles everything from A-Z. Google collects the payment, take their management fee, and send the rest of the money to you.
The cost-per-click ads (CPC) offered by Google Adsense means that you earn money every time a user clicks on the ad on your website. The amount received per click varies based on a variety of factors.
In case you don’t like the video, need further information or tips, then keep reading.
Step 1 — Sign Up for Google AdSense Account
The first and foremost thing you need to do is sign up for a Google AdSense account. If you have a Gmail account, then you are good to go. You can use your existing account to sign up.
After submitting your application, you will need to wait for approximately 6 – 8 hours telling you whether you have passed the first step of the review process or not. If you passed the first check, then you can log in to your AdSense account and get your ad code. If not, don’t panic, Google will tell you what you didn’t do right.
Step 2 — Create AdSense Ad
The second step after you get approved is to create AdSense Ad. Start by clicking on the My ads tab and then click on the New ad unit button.
Here you will be taken to create new ad screen where you will be asked to choose an ad type. You can then select from ‘text and display ads’, ‘In-feed ads’, and ‘In-article ads’.
If you are unsure, then start with the text and display ads.
Step 3 — Name your Ad and set size, type, style, and colors
Kindly provide a name for the ad unit and select the ad size, type, style, and colors. Note that the name of the Ad is only used for internal purposes, so you can name it anything like “YourSiteName Sidebar Ad”. After you are done, click on CREATE as shown in the picture below.
A code will appear just after clicking on CREATE. Copy your ad code and paste it in a plain text editor like Notepad or TextEdit. You will need it in the next step.
Adding Google AdSense in WordPress
You need to determine where you want to show the ad on your website. Ads are most commonly displayed in the sidebar. You can add Google Adsense in your sidebar by using WordPress widgets.
Simply go to Appearance » Widgets page in your WordPress admin area. Next, drag & drop the ‘Custom HTML’ widget to the appropriate widget area and paste your Google AdSense code in there.
Tips & Frequent Asked Questions
What’s the best AdSense Ad Size?
We have discovered through thorough research that 336×280 and 300×250. These ads tend to fit on most screen sizes and have the best pay rate as well.
What’s the Best AdSense Placement?
This entirely depends on your layout. The goal is to get more clicks, so you want to place your ads in a more prominent spot. We have found that ads within post content towards the top of the screen tends to get the most clicks.
Several users have asked us about adding AdSense in a floating widget because it will be very prominent. We strongly recommend against that because it is not allowed by Google Terms of Service. If you violate their TOS, then you can get banned from the program.
Can I click on my own Google AdSense Ads?
Often beginners are tempted to click on their own ads or ask their family members to click on their ads. Please don’t do that. Google’s algorithm is very smart and knows when you’re clicking on your own ad. This can get you banned from the program.
What is Page RPM in Google AdSense?
RPM stands for Revenue per Mille meaning revenue per 1000 impressions. This is determined by multiplying the total number of clicks and cost per click and then dividing that by the total number of page views.
Can I use my Blogger or YouTube AdSense account with WordPress?
Yes, you can. If you started using AdSense on one of Google’s hosted platforms like Blogger or YouTube, then you can change your AdSense account type and use it with WordPress. You’ll need to provide Google AdSense with the URL of the site you want to monetize by filling out an application form.
Simply login to your AdSense account and then under ‘My Ads’ click on ‘Other Products’ option. Next, you need to click ‘Upgrade now’ and complete the application form.
What is CTR in Google AdSense?
CTR or click-through-rates differ vastly for different kind of websites. Your ad clicks depend on a lot of factors like your website’s topics, your audience type, ad placement on your site, and more. The ideal CTR for Google AdSense is really hard to define because you don’t have access to the click rates of other websites like your own.
However, Google AdSense has built-in tools that will start showing you messages if your site is not getting a good CTR. You can follow the optimization guides shown inside Google AdSense dashboard to improve your ad revenue.
When and how does Google AdSense pay publishers?
Each month, Google AdSense calculates your previous month’s earnings and shows them on your your ‘Transactions’ page. If your earnings match the required threshold, then your payment is processed and released by the 21st of that month.
There are multiple payment methods available including direct electronic transfer, wire transfer, check, Western Union, and more.
Why Google AdSense rejected my application?
Google Adsense may reject your application if your website doesn’t meet the AdSense program policies or their terms and conditions.
What are the requirements to get Google AdSense application approved?
Here are the minimum requirements to get your Google AdSense account application approved.
- Your website and all its content must comply with AdSense program policies and terms and conditions.
- Your website should be at least 6 months old.
- You, the applicant, must be over 18 years old.
Note: Even if your application meets all the requirements, Google AdSense still reserves the right to decline your application.
Can I add Google AdSense in my WordPress.com blog?
WordPress.com does not allow you to add Google AdSense to your website unless you upgrade to the Business plan. For more on this topic, please see our guide on the difference between WordPress.com vs WordPress.org.
What is the difference between Google AdSense vs Google AdWords?
Google AdWords allows you to advertise on other websites including those participating in the Google AdSense program.
Google AdSense allows you to make money from your website by showing ads on your website.
We hope this article helped you add Google AdSense in your WordPress site. You may also want to check out our guide on Free Online Tools to Help You Proofread Your Content.